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Why Us?

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We combine cutting-edge academic expertise (rigorous) with over 25 years of consulting experience (real) award-winning executive teaching focused on applying the concepts to your business (relevant). We believe in not simply working with an organization to develop a strategy or conduct research and stopping there; rather, we take pride in working with an organization to develop the skills in-house so that future needs can be addressed from within the organization. 

We use over 25 years of consulting and executive education experience with Fortune 500 companies throughout the world and state-of-the-art academic expertise to work with organizations to develop strategies as well as conduct skill development sessions that build the requisite skills in–house. We believe that this is not only cost-effective, but empowers corporate staff to think independently and strategically and to develop as well as implement strategy. Investing in internal skills and empowering internal staff with the skill set to develop what they implement is essential to “buy-in” and to motivate.

William ("Bill") Putsis

(Founder and CEO)

Dr. William Putsis (Bill) is a Professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and teaches on Executive Programs at the Yale School of Management and DukeCE.


He is also President and CEO of Chestnut Hill Associates, strategic consulting firm he founded in 1995. Additionally, Dr. Putsis co-founded The Platform for Strategic Growth, a consulting firm that specializes in matching customer deep seated needs finding with unique competencies in areas of Strategic Control in the industry value chain. He is also a co-founder of The Paradox Team, a consulting and Executive Development company centered in Business Paradoxes and leadership. He is also a co-founder of Brij, a startup aimed at helping small business. He is also an External Advisory Board member for CEOWORLD magazine.


He has worked with companies throughout the world, most recently developing strategies in China and Europe as well as the United States. His consulting clients have included companies of all sizes such as the Boeing Company, BASF, SAS, Owens Corning, John Deere, Verizon, Textron, Baker Hughes, Lincoln Industries, World Kitchen, The Wercs, Globe Union, Aviall, Insitu, Underwriter’s Laboratory, Knauf, MagniX and many others.


Specializing in all aspects of business strategy, he has also published over 30 scholarly articles in top peer-reviewed academic journals and is the author of two books, Compete Smarter, Not Harder (John Wiley & Sons, 2014) and The Carrot and the Stick (University of Toronto Press, February 2020).

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Real. Rigorous. Relevant.

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